Last week, Google announced
some changes to its privacy policy in order to better merge its many services: Gmail, YouTube, Google Calendar, Google+, Google search,
among others. According to Google, it's so it can create "a beautifully
simple, intuitive user experience across Google."
As of right
now, Google is limited in terms of what they can see of your personal
information using their programs. Google is able to scan all of your email if
you're a Gmail user; if you're a YouTube user, Google can track all of the
videos you search. While they can see an awful lot, they cannot see everything…
yet.
In Google’s
new privacy policy, going into effect March 1st, Google will be able
to monitor and scan virtually all of your emails, appointments, and searches on
both Google search and Youtube. With this information, Google claims they will
be able to enhance their customers’ experience through ad placement tailored specifically
for each user.
Google
produced a video that shows exactly what the new policy will entail:
While better
predicting search engine results sounds good in theory, it’s important that we
don’t just agree impulsively without considering the consequences. In American
Studies class, we have continually talked about the importance of sustaining
our civil liberties.
We as
Americans are granted the right to privacy in the Constitution. Is Google’s new
policy giving them access to all of this personal information a violation of
our civil liberties even if they let us know in advance and claim it is
necessary to create a more effective search engine? Do we even have a choice to
opt out? With the dependency society places on Google programs, is opting out
even a realistic alternative?
What do you
think?